Willie Hoag

FOUNDER
willie@tetheradvisors.com

As a Principal and Co-Founder of Tether Advisors, Willie Hoag embraces a long term approach to client services, while remaining keenly aware of trends and technology that will augment or disrupt the businesses he serves.

Hoag believes that tenant representation today means striving to become a brand ambassador, acting nimbly and proactively finding solutions for each client’s unique challenges. From emerging concepts to evolving national credit tenants, he is fortunate to advise sustainable categories, and innovators who may soon become the new face of sustainable brick and mortar occupants.

Hoag developed his consultative acumen at Mid-America for over 15 years, where he was a Partner and Director of Tenant Representation for the leading full service retail real estate firm in the Midwest. Hoag’s two longest-standing client relationships, Aspen Dental and LA Fitness, provided early indications of the changing face of retail space. Branded health and wellness was in its early stages, but he had a front row seat to witness the evolving aligned interests: As owners strived to identify the reliable new class of tenants, opportunistic medtail tenants could bolster their brand awareness. Hoag educated developers on the benefits of medtail brands, bringing change and success in a space that had long-held misconceptions and stigmas.

Today, Hoag facilitates the expansion needs and real estate challenges of a dozen tenants throughout the Midwest, and nationally. His many national relationships transcend verticals, and foster his true passions: solving problems and refining brands, linking experts to the obstacles they may uniquely solve. If clients are friends, then consideration is the motivation.