Trends
Thought Leadership. Thoughtful Advisory.
Because rapid expansion requires experts who are eager students, we create content born of curiosity and informed by our experience.
![Tether + Goodvets](https://images.squarespace-cdn.com/content/v1/5f8da385822954547f81173e/1681229345336-OSM1KQXOHC4QGW9MFXIV/TetherGoodVets_VideoCover.png)
Tether + Goodvets
The pet space continues to be the most reliable growth category in the new breed of brick-and-mortar consumer space. Our model is strategic growth: Investing in our client aligns interests.
![2021 RETAIL HEALTHCARE OUTLOOK](https://images.squarespace-cdn.com/content/v1/5f8da385822954547f81173e/1654616321010-2JDX79397W52QJCY6UF9/report.jpg)
2021 RETAIL HEALTHCARE OUTLOOK
A new group of medtail players is filling former retail spots while providing access and convenience to consumers. The convergence could make us a healthier society.
![Web of Primary Care](https://images.squarespace-cdn.com/content/v1/5f8da385822954547f81173e/1653590337559-KBFPH9V6CQKF5CJ7L6GV/Tether_SpiderwebSocial_v4.jpg)
Web of Primary Care
Innovators and the Establishment alike are investing time, money, and brain trust to expand the web of Primary Care.
![The Evolution of Medtail](https://images.squarespace-cdn.com/content/v1/5f8da385822954547f81173e/1653589814317-MC3WAMI4V2VODVHBC4CJ/Tether_MedtailEvolution_social5b.jpg)
The Evolution of Medtail
What comes next?
![Leading with the -(re)Tail](https://images.squarespace-cdn.com/content/v1/5f8da385822954547f81173e/1653589513667-V68OGQALE4V3S4QG8CG7/Tether_CustomerProfiles_v3.jpg)
Leading with the -(re)Tail
The intersection between consumerism and wellness is most palpable in the changing face of retail real estate.
![Pet-tail](https://images.squarespace-cdn.com/content/v1/5f8da385822954547f81173e/1653589231980-MAA6UKAZRV4JUX29JFXU/Tether_PetIndustry_social2.jpg)
Pet-tail
The Pet and People healthcare space are inextricably intertwined and overlapping.
![Medtail and the Middle](https://images.squarespace-cdn.com/content/v1/5f8da385822954547f81173e/1653588509984-J7X4O8QSCK79PHCSBJ6O/MedtailQuadrants_v5.jpg)
Medtail and the Middle
Will the middle be left behind, or will an emerging Medtail brand be all things to all people?